{"id":1027,"date":"2024-02-03T20:37:54","date_gmt":"2024-02-03T20:37:54","guid":{"rendered":"https:\/\/blog.fusionmetrics.io\/?p=1027"},"modified":"2024-02-03T20:37:56","modified_gmt":"2024-02-03T20:37:56","slug":"app-store-ads-getting-started-and-optimising","status":"publish","type":"post","link":"https:\/\/blog.fusionmetrics.io\/app-store-ads-getting-started-and-optimising\/","title":{"rendered":"App Store Ads &#8211; getting started and optimising"},"content":{"rendered":"\n<p>Today, I want to talk about Shopify App Store ads. Over the past year, I&#8217;ve been running ads, which led to app installs, generated revenue, and provided a solid return on ad spend, or ROAS. ROAS is an essential metric; If it&#8217;s over 100%, your ads are turning a profit.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"ast-oembed-container\" style=\"height: 100%;\"><iframe loading=\"lazy\" title=\"Shopify App Store Ads - getting started and optimising\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/9MMCfeaRtY8?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<\/div><\/figure>\n\n\n\n<p>The real money comes in when stores start paying subscription fees; that&#8217;s when you see earnings over time. Determining whether you&#8217;re earning more than you&#8217;re spending on ads can be a bit complex. You might need to observe your earnings over an extended period to ensure they surpass your ad spend, pushing your ROAS above 100%.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/blog.fusionmetrics.io\/wp-content\/uploads\/sites\/5\/2024\/02\/App-Store-Ads-ROAS-1024x576.jpg\" alt=\"ROAS increases over time as apps pay back the initial acquisition cost\" class=\"wp-image-1028\" srcset=\"https:\/\/blog.fusionmetrics.io\/wp-content\/uploads\/sites\/5\/2024\/02\/App-Store-Ads-ROAS-1024x576.jpg 1024w, https:\/\/blog.fusionmetrics.io\/wp-content\/uploads\/sites\/5\/2024\/02\/App-Store-Ads-ROAS-300x169.jpg 300w, https:\/\/blog.fusionmetrics.io\/wp-content\/uploads\/sites\/5\/2024\/02\/App-Store-Ads-ROAS-768x432.jpg 768w, https:\/\/blog.fusionmetrics.io\/wp-content\/uploads\/sites\/5\/2024\/02\/App-Store-Ads-ROAS-1536x864.jpg 1536w, https:\/\/blog.fusionmetrics.io\/wp-content\/uploads\/sites\/5\/2024\/02\/App-Store-Ads-ROAS.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Let&#8217;s jump into creating a new ad. We&#8217;re aiming to make a search ad, targeting keywords that users commonly search for in the Shopify App Store. When setting the budget, the system recommends relevant keywords. Parentheses indicate an exact match. These recommendations are based on your app&#8217;s existing search traffic.<\/p>\n\n\n\n<p>After selecting keywords, you can save your choices. The platform also provides bid suggestions, which we&#8217;ll discuss more shortly. The recommended a bid depends on the amount of competition the the search term.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/blog.fusionmetrics.io\/wp-content\/uploads\/sites\/5\/2024\/02\/App-Store-Ads-Bid-1024x576.jpg\" alt=\"Visibility of Ads\" class=\"wp-image-1029\" srcset=\"https:\/\/blog.fusionmetrics.io\/wp-content\/uploads\/sites\/5\/2024\/02\/App-Store-Ads-Bid-1024x576.jpg 1024w, https:\/\/blog.fusionmetrics.io\/wp-content\/uploads\/sites\/5\/2024\/02\/App-Store-Ads-Bid-300x169.jpg 300w, https:\/\/blog.fusionmetrics.io\/wp-content\/uploads\/sites\/5\/2024\/02\/App-Store-Ads-Bid-768x432.jpg 768w, https:\/\/blog.fusionmetrics.io\/wp-content\/uploads\/sites\/5\/2024\/02\/App-Store-Ads-Bid-1536x864.jpg 1536w, https:\/\/blog.fusionmetrics.io\/wp-content\/uploads\/sites\/5\/2024\/02\/App-Store-Ads-Bid.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Visibility is another crucial aspect, reflecting the frequency your ad is shown. Ideally, you don&#8217;t want to exceed a 70-80% visibility rate to avoid overspending. By bidding lower, you can still achieve significant visibility, say 50%, and save a lot of money that would otherwise be wasted on excessive visibility.<\/p>\n\n\n\n<p>When considering your bid, you need to balance the cost of acquiring a new paying customer with the earnings you&#8217;ll recover. Knowing the lifetime value of your customers is key here. That&#8217;s where Fusionmetrics comes in with a robust model to calculate customer lifetime value. It does this factoring in the churn dynamic and average earnings per customer.<\/p>\n\n\n\n<p>Fusionmetrics can predict customer lifetime value with a high degree of accuracy, even from minimal data. This allows you to determine how much you can afford to spend on customer acquisition while still ensuring profitability.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/blog.fusionmetrics.io\/wp-content\/uploads\/sites\/5\/2024\/02\/App-Store-Ads-FM-1024x576.jpg\" alt=\"Fusionmetrics\u2019 advanced model calculating customer lifetime value\" class=\"wp-image-1030\" srcset=\"https:\/\/blog.fusionmetrics.io\/wp-content\/uploads\/sites\/5\/2024\/02\/App-Store-Ads-FM-1024x576.jpg 1024w, https:\/\/blog.fusionmetrics.io\/wp-content\/uploads\/sites\/5\/2024\/02\/App-Store-Ads-FM-300x169.jpg 300w, https:\/\/blog.fusionmetrics.io\/wp-content\/uploads\/sites\/5\/2024\/02\/App-Store-Ads-FM-768x432.jpg 768w, https:\/\/blog.fusionmetrics.io\/wp-content\/uploads\/sites\/5\/2024\/02\/App-Store-Ads-FM-1536x864.jpg 1536w, https:\/\/blog.fusionmetrics.io\/wp-content\/uploads\/sites\/5\/2024\/02\/App-Store-Ads-FM.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>With Fusionmetrics, you can make informed decisions on your ad spend to maximise the potential for earnings.<\/p>\n\n\n\n<p>So if you are running ads or a planning to, you make sure to <a href=\"https:\/\/www.fusionmetrics.io\" target=\"_blank\" rel=\"noreferrer noopener\">get access to Fusionmetrics<\/a> now.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Today, I want to talk about Shopify App Store ads. Over the past year, I&#8217;ve been running ads, which led to app installs, generated revenue, and provided a solid return on ad spend, or ROAS. ROAS is an essential metric; If it&#8217;s over 100%, your ads are turning a profit. The real money comes in &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/blog.fusionmetrics.io\/app-store-ads-getting-started-and-optimising\/\"> <span class=\"screen-reader-text\">App Store Ads &#8211; getting started and optimising<\/span> Read More &raquo;<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","footnotes":""},"categories":[27],"tags":[],"class_list":["post-1027","post","type-post","status-publish","format-standard","hentry","category-general"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.12 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>App Store Ads - getting started and optimising - Fusionmetrics<\/title>\n<meta name=\"description\" content=\"Over the past year, I&#039;ve been running ads, which led to app installs, generated revenue, and provided a solid return on ad spend, or ROAS.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.fusionmetrics.io\/app-store-ads-getting-started-and-optimising\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"App Store Ads - getting started and optimising - Fusionmetrics\" \/>\n<meta property=\"og:description\" content=\"Over the past year, I&#039;ve been running ads, which led to app installs, generated revenue, and provided a solid return on ad spend, or ROAS.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog.fusionmetrics.io\/app-store-ads-getting-started-and-optimising\/\" \/>\n<meta property=\"og:site_name\" content=\"Fusionmetrics\" \/>\n<meta property=\"article:published_time\" content=\"2024-02-03T20:37:54+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-02-03T20:37:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog.fusionmetrics.io\/wp-content\/uploads\/sites\/5\/2024\/02\/App-Store-Ads-ROAS-1024x576.jpg\" \/>\n<meta name=\"author\" content=\"Alexander\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alexander\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/blog.fusionmetrics.io\/app-store-ads-getting-started-and-optimising\/\",\"url\":\"https:\/\/blog.fusionmetrics.io\/app-store-ads-getting-started-and-optimising\/\",\"name\":\"App Store Ads - getting started and optimising - Fusionmetrics\",\"isPartOf\":{\"@id\":\"https:\/\/blog.fusionmetrics.io\/#website\"},\"datePublished\":\"2024-02-03T20:37:54+00:00\",\"dateModified\":\"2024-02-03T20:37:56+00:00\",\"author\":{\"@id\":\"https:\/\/blog.fusionmetrics.io\/#\/schema\/person\/ce1b2a80f2db4655316279ddce38945b\"},\"description\":\"Over the past year, I've been running ads, which led to app installs, generated revenue, and provided a solid return on ad spend, or ROAS.\",\"breadcrumb\":{\"@id\":\"https:\/\/blog.fusionmetrics.io\/app-store-ads-getting-started-and-optimising\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/blog.fusionmetrics.io\/app-store-ads-getting-started-and-optimising\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/blog.fusionmetrics.io\/app-store-ads-getting-started-and-optimising\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/blog.fusionmetrics.io\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"App Store Ads &#8211; 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