If your app uses subscription charges with trail phase, Trail Analysis gives you insights your future earnings.
This shows all shops that have started the trial phase and have not undergone any of the adverse events1 – i.e. in trial and active.
The amount of the subscription is added up from the shops with the most (right) to the least (left) days left in trial. Here this adds up to a total of $40 from all customers currently in trial. The bubble size corresponds to the number of shops with x many days left in trial. The distribution gives you a direct feedback from your marketing efforts and you can see future revenue boosts.
1: adverse events leading to exclusion from shops active in trial: SUBSCRIPTION_CHARGE_EXPIRED RELATIONSHIP_UNINSTALLED SUBSCRIPTION_CHARGE_CANCELED SUBSCRIPTION_CHARGE_DECLINED SUBSCRIPTION_CHARGE_FROZEN