Knowledge

Fusionmetrics offers detailed analysis on listing views and app installations for your Shopify applications. By merging data from Google Analytics and revenue metrics with user behavior analysis, we aim to help you comprehend the main contributors to your app’s value. This guide demystifies how to interpret the attribution report and explains the roles of different …

Comprehensive Guide to Understanding Google Analytics Attribution for Shopify Apps Read More »

In this guide I want to show you how to set up GA4 for your Shopify app with the most important features like Conversion events and BigQuery connection. Also we are covering the setup of the Google Analytics Measurement API which has been rolled out in Sept. 2023 on the Shopify app store (not covered …

Complete Google Analytics 4 Setup for Shopify Apps (including BigQuery) Read More »

Fusionmetrics gives you many KPIs and sometimes it’s hard to keep track of all the things you can be track. The following will explain some of the most important KPIs that are available on the dashboard. Revenue and Active Shops Conversion and Revenue Attribution Trial to payed conversion and Revenue attribution: The trial to payed …

Fusionmetrics Dashboards explained Read More »

In this article we want to dive into how revenue metrics are calculated from financial transaction data like new revenue, expansion, contraction and churn. To calculate transaction data we need two kinds of information: 1. A way to identify each individual customer like A.myshopify.com and B.myshopify.com2. A definition of the revenue periods we want to …

Revenue Metrics explained Read More »